The output of the maintenance phase is a confirmation of all the SEO work performed, in addition to any problems encountered and any lessons learned. Here are few examples: top tips for creating high-quality content, top blogging tips for increasing productivity, etc. A brand extension involves the use of an established brand name on new goods or services. Visually, I prefer handcrafted old rocking horse . Its like looking for a place to find the best local organic fruit boxes . What happens when you search for what is a leased line for instance? I asked where I could find SEO Consultant but no-one could tell me. Another interesting fact is that Beverley is one of the nicest places to live in the UK. The Geberit Aquaclean Tuma has a 3 year guarantee and 25 year parts stocking guarantee for internal cistern working parts. Play hard with outdoor fitness equipment designed for both children and adults. I heard that storytelling for business really helps brands get their messages across. Keep the page layout consistent throughout the site.

Make sure you include reporting when organising your SEO strategy

I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. A 301 redirect is a Do your homework! The primary resources are all available here. Its as simple as your ABC's permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any "SEO juice" from your old URLs gets transferred to your new URLs. Although nobody knows the exact ranking formula, each search engine has its own take on ranking factors. Revenue and costs are normally easy to obtain, because many companies record these numbers for accounting purposes.

Don't just track how many visitors/leads/conversions each marketing channel produces

All of these areas come together to make a product what it is they all have an impact on the final product which ultimately then has an impact on the work that an SEO does so you have to be aware of these things. Write all headlines first to use target keywords in them), and fill in each portion. Your images need to be of good quality. Customers will interact with a specific location and having a page that specifically covers that location is essential in developing strong Local SEO visibility.

Get rid of offsite SEO for good

Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. If people like your content, Google automatically likes it. It's entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Moz gives us the data we need to justify our projects and strategies. It helps us track the ROI of our efforts and brings significant transparency to our industry."

The worst advice I've heard about SERPs

With tens of millions of domains all competing for popularity, trying to stand out in the crowd can be a daunting or even frightening prospect. For Take a butchers at HeatAll, for instance. people who track their site's ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything! You are not looking to copy every single link here but rather to identify the cream of the crop from several competitors. Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible.